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Decision-making in Marketing: Gut-based Vs Data-driven
There might not be a shortage of data, but marketers are still struggling to “deal intelligently” with all the information at their disposal.
Data are becoming ubiquitous. Ironically, having too much data doesn’t mean that you are getting useful insights and it could be completely opposed.
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A/B Testing
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The Role of Statistical Significance in A/B Testing
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